Plan marketing spend smarter and track it in real time.

Build marketing budgets aligned to revenue strategy, monitor spend versus plan across cost centers and campaigns, and give finance and marketing teams a shared view — all inside Apliqo's driver-based planning environment.

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Align marketing investment with business strategy using driver-based expense planning, real-time budget tracking, and integrated P&L visibility — so every pound of spend is accountable and every decision is grounded in data.

Apliqo stands apart by combining intuitive user experiences, pre-built FP&A applications, a fully integrated financial model, and a modular platform architecture that adapts to your business.
Powered by scalable OLAP technology, Apliqo enables finance teams to unify planning, align strategy, and collaborate with confidence - delivering true performance management at scale.

Budget control

Campaign and cost center budgeting

Plan marketing and expense budgets at any level of granularity — by campaign, channel, cost center, or region — and track actuals against plan in real time to keep spend within strategy.

Budget control

Campaign and cost center budgeting

Design intuitive, role-based planning, reporting, and analytics apps without writing code. Apliqo UX empowers finance teams to deliver engaging user experiences while staying connected to a single source of truth.

Budget control

Campaign and cost center budgeting

Design intuitive, role-based planning, reporting, and analytics apps without writing code. Apliqo UX empowers finance teams to deliver engaging user experiences while staying connected to a single source of truth.

Spend transparency

Variance analysis and reforecasting

Instantly identify where spend is running ahead or behind plan with automated variance reports. Reforecast remaining periods in minutes without rebuilding models — keeping the marketing budget live and responsive.

Spend transparency

Variance analysis and reforecasting

Instantly identify where spend is running ahead or behind plan with automated variance reports. Reforecast remaining periods in minutes without rebuilding models — keeping the marketing budget live and responsive.

Spend transparency

Variance analysis and reforecasting

Instantly identify where spend is running ahead or behind plan with automated variance reports. Reforecast remaining periods in minutes without rebuilding models — keeping the marketing budget live and responsive.

Strategic alignment

Driver-based marketing planning

Link marketing investment to revenue drivers — such as leads, conversion rates, and customer acquisition cost — so plans are grounded in business logic and finance and marketing always work from the same assumptions.

Strategic alignment

Driver-based marketing planning

Link marketing investment to revenue drivers — such as leads, conversion rates, and customer acquisition cost — so plans are grounded in business logic and finance and marketing always work from the same assumptions.

Strategic alignment

Driver-based marketing planning

Link marketing investment to revenue drivers — such as leads, conversion rates, and customer acquisition cost — so plans are grounded in business logic and finance and marketing always work from the same assumptions.

why apliqo Marketing and Expense Planning?

Apliqo FPM gives marketing and finance teams a shared planning environment .
Expense plans connect directly to P&L, enabling real accountability for every budget line from initial approval through to close.

Marketing and finance aligned

A shared planning model eliminates the version control headache of disconnected spreadsheets. Marketing submits spend plans into the same system finance uses to forecast the P&L — creating genuine alignment.

Real-time spend visibility

Actuals feed directly from source systems into Apliqo, so budget owners see live spend versus plan without waiting for month-end reports. Issues get flagged and addressed in the period, not after it.

Real-time spend visibility

Actuals feed directly from source systems into Apliqo, so budget owners see live spend versus plan without waiting for month-end reports. Issues get flagged and addressed in the period, not after it.

Scenario-based budget planning

Run multiple marketing spend scenarios and see the P&L impact instantly. Model conservative and aggressive plans side by side to support executive decision-making with clear financial trade-offs.

Scenario-based budget planning

Run multiple marketing spend scenarios and see the P&L impact instantly. Model conservative and aggressive plans side by side to support executive decision-making with clear financial trade-offs.

Accountability at every level

Role-based access and structured workflows ensure every budget owner can input, review, and approve their own spend plan — while finance retains full oversight and consolidation control.

Accountability at every level

Role-based access and structured workflows ensure every budget owner can input, review, and approve their own spend plan — while finance retains full oversight and consolidation control.